Retirement community residents are becoming better connected
Australian retirement community residents and seniors are becoming increasingly more connected. Research into internet connectivity of retirement community residents shows that there are communities which have over 90% of residents who are connected to the internet. However there is considerable difference between individual retirement communities as to the proportion of residents who are connected.
Over 50% of seniors (65+) in the surrounding municipality are internet connected which has implications particularly for communication and marketing to this group. While this research did not look at what retirement community residents were using the internet for, this greater connectivity reduces the requirement for physical proximity to retail and banking facilities.